The Initials of DEAJ
Welcome to DEAJILLC (DEAJ Investments LLC). We are your full line vending partner in DFW of Fresh Snacks, Cold Beverages, and Hot Coffee. DEAJ is registered in the State of Texas since October 2017 as a Limited Liability Company. It is a family-owned business owned and managed by the Dominic and Divine, a husband and wife team. Moreover, the company holds its office in the Town of Flower Mound. It is registered with the Systems and Awards Management (SAM) of the U.S. Federal Government and is certified as Small Disadvantage Business. It is registered under the brand name of @ilovevending.
The Company Logo of Your Vending Partner
As husband and wife team, Dominic’s and Divine’s initials are inscribed on the company logo, the DEAJ initials. The white laurels depict the manifestation of a firm handshake embracing true and sealed dealings in performing business with DEAJ. Incidentally, the red, the blue, and the white colors represents the colors in the Texas flag as deemed patriotically. Simultaneously, on its inception, the company carefully conceptualized its business model on unmanned retail kiosks serving in the food and beverage industry. Thus, it acquired automated vending machines and telemetry systems that shall be placed in secured, safe and high-traffic locations.
The Six Business Pillars
1st Set (Vending Partner):
Consistent Customer Service is the 1st and foremost among the business pillar of the company. As the company stands to its reputation, we shall implement customer service consistently by providing high-quality products, dynamic merchandising and reliable vending machines. We shall work hard to earn the repeat purchase of our valued customers valuing growth, development, and long-term commitment. On the other side of the coin, we shall endow growth, development and long-term commitment with our employees, suppliers and contractors as we espouse strong leadership making the 1st business pillar a success.
Sincerely foster Community Relations. As we are here for the long run, through thick and thin, hardships and profits, and will grow our business responsibly as a law abiding business entity. Thus, we shall always respect and follow the laws and regulations on the Federal, State, and Local levels. Being the 2nd business pillar of the company, we therefore shall endow doing business legally or not at all!
The 3rd business pillar of the company is Promotions Activities . To be successful, our strategy is to go digital. Practically, all promotions and brand development will be executed through websites and electronic medias. Absolutely, the non-contact media strategy shall be the focus in all promotional activities . Thus essentially, through digital promotional activities, we shall develop brand preferences and strong customer recall in the snack and drink vending industry on the aspects of safety, health and efficiency.
2nd Set (Vending Partner):
We shall always strive to excel in acquiring the best vending machines in the market. Maintenance reliability, spare parts availability, safe storage of parts and machinery, and the efficient logistics shall be the priority at all times. Likewise, the company’s infrastructure and facilities are fully insured against General Liability and Property Damage claims. Thus, we foster Superb Facilities Management and Optimization being the 4th business pillar of the company.
The 5th business pillar of the company is Products Quality. We promise to stock fresh snacks, cold beverages and hot coffee competitively priced and well merchandised at all times. Equally, competitive pricing of the products is key in the success of this pillar.
Location, undeniably, is the overall key pillar in realizing our business goal. In any business, location is key to success! Being the 6th business pillar, we will strive to acquire high foot traffic locations that are, of course, located in safe and secured locations!
The Pillar Diagram
DEAJILLC’s earnest goal is to achieve the level of its business pillars effectively and passionately. The company’s strategic intent is to achieve superior brand over its competitors in the full line vending machine and micro market businesses.
The company will stay competitive in its businesses through its professional, experienced and mature employees adhering effectively and passionately to the company’s six (6) business pillars: Customer Service, Community Relations, Promotional Activities, Facilities Management and Optimization and Location.
Main Activities
DEAJILLC focuses all its efforts and resources in acquiring high foot traffic locations in commercial establishments in the DFW Area (Dallas-Fort Worth-Denton) targeting key cities such as Flower Mound, Lewisville, Highland Village, Denton, Grapevine, Coppell, Carrollton, Irving, Dallas, Fort Worth, McKinney, The Colony, Plano, Frisco, Grand Prairie and Garland. As mentioned earlier, the company’s Foot Traffic Survey and Trade Area Analysis are the essential tools to its long-term viability.
Likewise, the company has formulated solid plans in capitalizing on the weaknesses of its key competitors by emphasizing on the Six Business Pillars, effective merchandising and plan-o-gram management. Further, it is committed in ensuring products are stocked timely and transportation always ready to meet product and machine deliveries at all times.
Moreover, it’s quality control and process improvement are best demonstrated in its organically developed Management Information System (MIS).
DEAJ will continue to invest in automated telemetry vending machines and will embark on its expansion program with the intention to complete its laid down programs by investing and deploying a combination of twenty (20) vending machines in 2022. As emphasized subsequently, the DFW market shall remain its focus with emphasis on developing strategic routes in key cities.
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